
MTV VMAs: turning the Hudson River into a moving cinema
An aerial projection screen carried MTV video across New York’s night skyline, earning a Guinness World Records title and Best in Show recognition.
Nighttime aerial video advertising takes moving images beyond a fixed screen. Remarkable Media combines helicopter video banners with projection technology to create large-scale brand experiences in the night sky.
Dominate the night sky and wow the crowds with the magic of flying cinema screens. We combined augmented reality and live projection mapping to create a world first. Our world record breaking technology tracks the banners position in 3D space and enables the second helicopters projectors to lock onto the screen. We call it 'Augmented Projection'.
Size: 65m (213ft) wide
Available worldwide
Build the concept around a clear visual idea. Bold imagery, readable branding and a focused sequence help your creative communicate in an outdoor setting. Discuss the content format and production requirements with our team before preparing final video assets.
Share the proposed location, audience, dates and event schedule. Visibility, flight feasibility, operating permissions and weather conditions all need consideration when planning aerial video delivery.
The campaign location, flight requirements, screen arrangements and creative production influence the quote. Bring us your brief so we can discuss the practical scope and prepare an option suited to your campaign.
Our MTV Video Music Awards case study shows how aerial projection brought entertainment content to New York's Hudson River. Explore the campaign and its reported results, then talk to us about your own launch or event.
Our work

An aerial projection screen carried MTV video across New York’s night skyline, earning a Guinness World Records title and Best in Show recognition.
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