Nike takes a giant running shoe above Sydney’s City2Surf

A running shoe becomes an aerial installation

For Nike’s running-shoe promotion, Remarkable Media helped move the product beyond a conventional advertisement and into the sky above Sydney’s City2Surf. The activation flew on 11 August 2013, with contemporary coverage documenting the giant shoe above the event.

Engineering the product for flight

The archived campaign record describes a replica developed from a 3D scan of the shoe. Foam construction and an engineered steel frame formed the physical installation, which was prepared for helicopter lifting. The aerial display combined the shoe replica with a banner, linking the three-dimensional product with a printed brand message.

This was a custom build: the object’s construction, balance and behaviour in the air were part of the execution, rather than simply printing artwork onto a standard banner.

Documented on race day

Mumbrella reported the installation on the day of the race. That coverage provides a contemporary record of the flight; it is not a measurement of audience reach or commercial performance.